The problem with this logo as we see it, is that there is nothing unique about it to depict Haldimand County. It could be stuck on any municipality in the province or campground or climate change / environmental group. It just shows the earth’s elements and makes no attempt to integrate the name “Haldimand County” into the artwork as one unit. There’s minimalist (think Trudeau’s Sunny Days) and there’s empty, which the new logo conveys. The worst thing is that it likely leaves the impression Haldimand is about nothing but recreation. Isn’t the county supposed to be promoting business development and jobs? Why change when the old logo has served us well and is “Haldimand County’s logo”. It’s unique , it conveys the message. Companies don’t change logos just to “refresh our image” or “there’s money in the budget” ( see McDonald’s, Wendy’s, etc). What is worse is the fact it was just stuck on the general public without any warning or input. ‘If it’s not broke why fix it?”
Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design. A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design. Logos fall into three classifications (which can be combined). Ideographs, such as Chase Bank, are completely abstract forms; pictographs are iconic, representational designs; logotypes (or wordmarks) depict the name or company initials. Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.